The War Against Affiliate Marketing Continues via @smallbiztrends

-->
Internet Marketing October 21, 2011 By Susan Payton

If you’re an affiliate marketer, it seems to keep getting harder to run your business, thanks to companies that don’t want to support affiliate marketers.

This is also bad news for small businesses that would like to create or already offer an affiliate program to help sell their products.  If it’s harder for your affiliates to do business, you may find that sales channel more difficult for you, too.

business battle

 

First Google started sending signals that it didn’t like “thin” affiliate marketing sites.  Then states started their tax attacks  against companies that sell through affiliates, leading some companies like Amazon to terminate their affiliate programs in these states.

And now — even your email marketing service may not want your money if you are an affiliate marketer.

According to Art of Blog (as well as MailChimp’s own terms of use), affiliate marketers are personas non gratas, just like adult escort services and pornography.  Those are strange bedfellows to lump affiliate marketers in with, considering the affiliate industry is a multi-billion dollar industry with its own conferences and blogs.

Some of the world’s bluest-of-the-blue-chip companies maintain affiliate marketing channels to sell their products and services. Top brands from MasterCard and Western Union, to Staples and Amazon, to Microsoft and the Wall Street Journal all offer affiliate programs to entice other websites to sell their products in exchange for “affiliate commissions.”  Google even runs an affiliate ad network.

So if affiliate marketing is good enough for them, why does an email marketing service not want affiliate marketers?

Missy Ward, co-founder of Affiliate Summit, the largest affiliate marketing conference in the U.S., says:

“While I understand that MailChimp wants to maintain good deliverability, it’s silly to block an entire marketing method or group of marketers for what amounts to a small group of bad apples.  Every industry has them — some intentional and some because they’re not educated enough in specific marketing techniques to know how to do things the right way.”

In Warrior Forum, affiliates are outspoken about MailChimp’s policies. Many suggest alternate email marketing companies that are more affiliate friendly, like AWeber and Infusionsoft.  Other affiliates find ways around the problem, such as linking to a presell page rather than an affiliate link that will flag the account for spam.

MailChimp seems to want to do one thing, and one thing only: Help business owners create newsletters. If you’re an affiliate marketer looking for a place to share affiliate links via email marketing, you’ll have to find some other company to help….

About the Author

Susan Payton Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, press releases, blog and article writing. She is also the blogger behind The Marketing Eggspert Blog
  • I use aWeber, Vertical Response and Constant Contact and have not run into any issues.

    Tagged mailchimp

    Affiliate Marketers Fitness Challenge Podcast on @geekcast

    There is a new podcast at GeekCast.fm for you to check out, Clydesdales and Athenas – Affiliate Marketers Fitness Challenge, with Daniel M. Clark, Greg Hoffman, Jamie Perez, Jared Saunders, and me.

    Shawn Collins in the Susan G. Komen Race for the Cure 5k in Newark, NJ

    The Affiliate Marketers Fitness Challenge podcast covers fitness, weight loss and our own successes and failures in the quest for a healthy, fit lifestyle.

    The podcast was born out of a Facebook group focused on affiliate marketers losing weight and getting into shape.

    The first episode includes introductions, goals, challenges we’re facing. Looking for some inspiration to work on a healthy mind and body as an affiliate marketer? Come join us.

    Listen to the Affiliate Marketers Fitness Challenge and other GeekCasters at http://geekcast.fm/.

    Also, be sure to subscribe to the GeekCast RSS feed or subscribe in iTunes.

    Can't wait to listen to this one

    Getting Started as a Female Affiliate Marketer | PayPerTrends @samharrelson

    Merianna is a talented teacher and thinker and is now exploring the idea of using affiliate marketing in her educational business.

    I’ve encouraged her to sign up for the main networks and a few CPA networks I’m close with, but I neglected to do much in the way for introductions to the folks in the affiliate community who would steer her in the best direction. Part of that is on purpose and part of that is because I hadn’t realized how strong the community of female affiliates had grown lately.

    That is a fantastic development, of course, and points to a healthy future for the industry.

    What got Merianna particularly fired up was this post from Missy…

    Kickass Resources for Women Entrepreneurs by @Sugarrae — MissyWard.com

    From there, I’d point her to the AffStat Report on Women in Affiliate Marketing 2011 that was also published by Missy and Shawn in July as discussed on this episode of AffiliateThing.

    From its beginnings, affiliate marketing has had a healthy dose of strong female leadership and voices. That is one of the qualities that makes the industry so vibrant and democratized.

    So, where else would you suggest Merianna look as she ponders her potential part of the affiliate industry?

    "Affiliate Marketing Shatters Glass Ceilings": http://www.missyward.com/2011/09/01/affiliate-marketing-shatters-glass-ceilings/

    Driving Traffic to Your Website

    Quality, original content is a key ingredient in a successful website, but it doesn’t matter how well you write if there is nobody there to read it.

    So, I am going to share the key sources for my website traffic.

    Website-traffic

    There are lots of ways to drive traffic to your site, and it is important to diversify, so you don’t suffer if one of your traffic sources stops working out for you.

    Here are the methods I leverage to drive traffic to my sites…

    You will also get some traffic from the search engines, based on your content.

    Back when I was going over WordPress Plugins, I mentioned Google XML Sitemaps to help search engines index your blog.

    Be sure to install those plugins if you haven’t done so already.


    Be the first to comment ↓